Earned Tier Clause Kit for APPs

Last Updated: August 27, 2026

This kit gives you drop-in language for your own terms of service, privacy policy, and product surfaces so that you can run an earned tier with your users. It is written for the APP — the software product that runs an earned tier — and it is a product resource, not a contract. It is published at /resources/clause-kit and it is not incorporated by reference into any Earnesty agreement — no obligation in this kit binds you or us. Your agreement with Know Reply Inc. (“Know Reply”, “we”, “us”), the company behind Earnesty, is the Earnesty Terms of Service and the Data Processing Addendum. Nothing in this kit changes those documents, adds to them, or is read together with them, and nothing in it is legal advice.

1. How to Use This Kit

An earned tier is your free tier, reimagined: instead of paying money, a user earns a Reward inside your product by posting publicly about it with a required disclosure tag. That mechanic touches your terms of service, your privacy policy, and the FTC’s endorsement rules. This kit is the paperwork for it.

A Reward is whatever you choose to grant. Usage credits are the most common form, and the running example throughout this kit — but a Reward can equally be model tokens, extra seats or licences, entry to a Drop, or a bonus month, and you may offer more than one form at once. Earnesty never issues, holds, or transfers a Reward; we verify the post and relay the instruction to your system. That breadth is deliberate, and it is worth saying to your counsel early: the clauses below are drafted at the level of the category, so they cover whatever you grant today and whatever you add later without a second trip through review. Where a block says [Reward Name], put your own word in — credits, tokens, runs, minutes, seats.

What each block is for:

Block A — The earned tier. Goes in your terms of service. Defines the program, how Rewards are earned, that a Reward has no cash value, how you may change the program, and that participation is optional.
Block B — Conduct and eligibility. Goes in your terms of service or your acceptable use policy. Sets out who may participate and what conduct ends participation.
Block C — Privacy. Goes in your privacy policy. Discloses what you share with Know Reply Inc. and what Know Reply collects directly from public platforms.
Block D — Disclosure and FTC compliance. Publish it in your terms, in a help-center article, or on a public page about how you work with people who post about you. It is your own statement that rewards are never conditioned on sentiment. It is worth publishing where a regulator, a journalist, or a skeptical user can find it.
Block E — In-product microcopy. Not legal text. The paywall, the enrollment explainer, and the status-page link, in two or three variants each, so the words your users actually read match the words in your terms.

How to work with the blocks:

Each block is in a fenced code block so you can copy it whole. Renumber N, N.1, N.2 to fit your document.
Replace every [Placeholder] (see the table below). Search for [ before you publish — a stray placeholder in a live terms of service is the kind of thing that ends up in a screenshot.
Adapt the wording freely. Keep the meaning: the parts that are load-bearing are marked in the notes under each block.
Blocks A through D are written in neutral contract voice on purpose, so they read like the rest of your terms rather than like someone else’s marketing.

The warning, plainly. This is a starting point drafted from how Earnesty actually works. It is not legal advice, it is not tailored to your business, and it does not account for your jurisdiction, your existing contracts, your industry’s rules, or where your users live. Have your own counsel review and adapt it before you publish. If your counsel has questions about the mechanics behind any clause, section 2 is written for them, and we will get on a call: hello@earnesty.app.

Placeholders used in this kit

Placeholder	Replace with	Example
`[Product Name]`	Your product’s name	Acme
`[Company]`	Your legal entity	Acme Labs, Inc.
`[Reward Name]`	Whatever your product grants for a post — any form, and you may offer more than one	credits, tokens, runs, minutes, seats, a bonus month
`[@ProductHandle]`	The handle users must mention	`@acme`
`[#Product_Partner]`	Your Partner Tag — the required disclosure tag	`#Acme_Partner`
`[Status Page URL]`	Your users’ earned tier status page	`https://acme.earnesty.page`
`[Support Email]`	Where users reach you	support@acme.com
`[Privacy Email]`	Where privacy requests go	privacy@acme.com

2. What Your Lawyer Will Ask

Six questions come up in almost every review. Here are the honest answers, and where to read further.

1. Who is the advertiser here — us or Earnesty?

You are. You are the advertiser of record. You define your own reward economics; Know Reply Inc. never prices or constrains them. You are responsible for the truthfulness of claims about your own product and for your own users. Know Reply is a technology provider: it verifies posts against mechanical checks and relays an instruction to grant the Reward you have chosen. It does not commission posts, does not approve or reject them on content, and does not stand between you and your users as a media buyer would. Know Reply does retain the right to suspend an APP that breaches the disclosure or sentiment-neutrality rules — that is enforcement of the program’s floor, not editorial control. See the Earnesty Terms of Service.

2. Are we paying for reviews? Does 16 CFR Part 465 apply to us?

No, and this is the design’s central commitment. The reward attaches to the act of posting with a disclosure, never to what the post says. A critical post earns exactly what a favorable post earns. Sentiment is never read, scored, or rewarded, and no reward is ever conditioned on a signup, an activation, a conversion, a rating, a star, or any other outcome. That is the deliberate answer to the FTC’s Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465), which prohibits compensation conditioned on a review expressing a particular sentiment. The rule you must not break on your side is symmetrical: do not offer a bonus for a positive post, do not ask a user to remove or soften a critical one, and do not describe the program to your users in sentiment-shaped language (“share why you love us and earn credits” is sentiment-shaped even though it never mentions a star rating). Blocks A and D carry this commitment; the Program Rules carry it for users.

3. What satisfies the FTC’s disclosure requirement, and who enforces it?

The disclosure is the Partner Tag — [#Product_Partner]. It is mandatory and enforced mechanically: verification fails without it, so an undisclosed post is never credited. This is the branded-partner form the FTC’s Endorsement Guides (16 CFR Part 255) point to; tagging your product is not disclosure, and a vague insider tag is not disclosure. Platform-native paid-partnership labels (for example X’s Paid Partnership label) ride along — observed and encouraged, never a gate, because a platform’s UI is not a reliable place to put a legal requirement. The FTC’s 2021 Notices of Penalty Offenses concerning endorsements make civil penalties available and put intermediaries within stated scope, which is why the tag is a hard gate rather than a nudge. Publish Block D so your position is on the record.

4. Is the Reward stored value? Do we have money-transmission exposure?

A Reward is your own in-product value — credits, in the common case, but the answer is the same for tokens, seats, a Drop entry, or a bonus month. You issue it; Earnesty never issues, holds, or transfers it, and never pays a user money. There is no marketplace, no split payment, no payout rail, and no Stripe Connect anywhere in the flow — Know Reply transmits an instruction, and your system grants the Reward. For that to hold, your terms must say plainly that the Reward has no cash value, is not redeemable for money, is not transferable between accounts, and is not a gift card, prepaid access, or stored-value instrument. Block A, clause N.5 is that language, drafted to cover every form of Reward at once, and it is the clause to leave intact.

Keep the two distinct when you brief your counsel. A Reward — your credits, tokens, seats, whatever form you grant — is what your users earn inside your product, and we never bill you for it. Service Credits are something else entirely: the prepaid units you spend on Earnesty’s optional metered add-ons, such as insight runs. Verification is never metered. Service Credits buy our services; they never fund, settle, or pass through your users’ Rewards.

5. What data leaves our system, and under what role?

One identifier, plus what you already need for delivery. You send Know Reply an opaque identifier for the user that is meaningful only inside your system (productUserId), their enrollment state, and the Reward activity needed to issue and settle claims. You do not need to send names, email addresses, or account contents. Know Reply then collects public data directly from the platform: the user’s public handle and platform author ID, and, for qualifying posts, the post ID, URL, timestamp, text, its public repost count, and — when the post’s reply bonus settles, five days after the post — the number of distinct accounts that replied to it.

The roles split, and the split is stated honestly rather than papered over. For the identifier you supply and for reward delivery, Know Reply is your processor, under the Data Processing Addendum. For querying the platforms’ public APIs, retaining verification and disclosure-compliance evidence, and running fraud and abuse detection, Know Reply is an independent controller on its own legitimate interests. That is why participating users receive their own USER Privacy Notice rather than being covered only by yours. Platform-derived content follows the platform: if a post is deleted or made non-public, the content and engagement metrics come down, and only a minimal settlement record — post ID, timestamp, amount granted, terms snapshot — is retained as evidence of a completed transaction. Block C is your disclosure of all this.

6. What happens to Rewards we have promised if we downgrade or cancel?

Issued claims are always honored. Every claim carries a snapshot of the terms in force when it was issued, and it settles on that snapshot — evaluated as of the post’s timestamp, not as of the moment verification completes. Downgrade, plan change, and cancellation stop the issuance of new claims immediately; they never unwind promises already made. Evaluation and settlement continue for claims already issued, for open campaign windows, and for reply bonuses still due to settle on posts already verified. The outstanding obligation at any moment is finite and computable, so you can put a number on it before you decide anything. Two related invariants your counsel may ask about: earned capacity never resets, and capacity limits gate new enrollment only — an already-enrolled user is never invalidated by a downgrade, by reduced posting, or by a capacity change. See the Earnesty Terms of Service.

3. Block A — Terms of Service Clause: The Earned Tier

N. Earned Tier

N.1  What the earned tier is. [Product Name] offers an optional earned tier: a way
     to receive [Reward Name] by posting publicly about [Product Name] on a
     supported social platform, instead of by paying for them. Participation is
     entirely voluntary. You may use [Product Name] on any other plan available to
     you without participating, and you may stop participating at any time without
     affecting your account.

N.2  How you earn. When you enroll, we issue you a claim: a single reward you can
     redeem by publishing one qualifying public post. A post qualifies when all of
     the following are true:

     (a) it is public, and remains publicly available;
     (b) it mentions [@ProductHandle];
     (c) it includes the disclosure tag [#Product_Partner] in the
         post;
     (d) it is your own post, in your own words, published from an account you
         control; and
     (e) it has not already been credited.

     Your first qualifying post also carries your personal claim code, which links
     your posting account to your [Product Name] account. After that, the mention
     and the disclosure tag are enough. One posting account may be linked to one
     [Product Name] account, and any single post is credited once.

N.3  What a post earns. Every claim shows you its value before you post, on your
     status page at [Status Page URL]. That value is a single number we set, and it
     is the same number whenever you post — nothing counts down, and waiting costs
     you nothing. It is calculated as of the moment your post was published, so
     however long verification takes, it never changes what the post earns.

     A qualifying post can also earn a reply bonus. Five (5) days after you
     published the post, we count the distinct accounts that replied to it and
     grant the bonus once, in a single settlement. A post that drew more
     conversation earns more, up to the maximum shown on your status page, which
     it never exceeds; ten replies from the same account count as one. The post
     must still be public and still carry [#Product_Partner] at that moment, or
     no bonus is granted. Both halves of what a post earns are measured from when
     you posted rather than from when we looked, so a post's earnings do not
     depend on when verification happens.

N.4  We reward the act of posting, not your opinion. What you say is yours to
     choose. A critical post earns exactly what a favorable post earns. We do not
     read, score, or reward sentiment, and we never condition [Reward Name] on a
     review, a rating, a recommendation, a signup, a purchase, a conversion, or any
     other outcome. We will not ask you to change, soften, or delete a post as a
     condition of earning, and we will not withhold [Reward Name] because of what a
     post says.

N.5  [Reward Name] have no cash value. Whatever form [Reward Name] takes — a
     balance of usage credits, model tokens, an additional seat or licence, entry
     to a campaign, a bonus period of access, or anything else — it is in-product
     value, usable only inside [Product Name]. It has no cash value; it is not
     redeemable or exchangeable for money; it cannot be sold, assigned,
     transferred, gifted, pooled, or combined between accounts; and it is not a
     gift card, prepaid access, stored-value instrument, security, or other
     financial product. We do not pay you money for posting, and nothing in the
     earned tier creates an employment, agency, partnership, or joint venture
     relationship between you and [Company].

N.6  Verification. Posts are verified mechanically against the checks in clause
     N.2. We use Know Reply Inc., which operates the Earnesty platform, to perform
     that verification and to tell us what to grant; see [link to your privacy
     policy section] for what that involves. If a post does not qualify, we will
     tell you which check it failed, and your claim remains available for another
     post. Verification never assesses the quality, tone, opinion, or popularity of
     a post.

N.7  When a new claim becomes available. A new claim becomes available once the
     cooldown period shown on your status page has passed since your last credited
     post. Nothing else is required: you do not have to spend the [Reward Name] you
     earned first, and you do not have to ask us. We also set the most credited
     posts one account can make in any thirty (30) days, shown on your status page.
     Once you reach that number no claim is open, and your status page shows the
     date the next one opens — so you will never publish a post and then be told it
     cannot be credited. We may also limit how many accounts can be enrolled in the
     earned tier at one time. Any such limit applies only to new enrollment; once you
     are enrolled, you stay enrolled.

N.8  Changes to the program. We may change the earned tier — including the value of
     a claim, the cooldown, how many credited posts you can make in a month, the
     supported platforms, the disclosure tag, and whether we offer the program at
     all — at any time, on a going-forward basis. Changes apply only to claims
     issued after the change takes effect. A claim already
     issued to you is settled on the terms recorded when it was issued. If we change
     or discontinue the earned tier, we stop issuing new claims, and we honor the
     claims already issued to you, together with any reply bonus still due to
     settle on posts we have already verified. [Reward Name] already granted to
     you remain in your account under the same terms as any other [Reward Name].

N.9  Taxes. You are responsible for any tax consequences of [Reward Name] you
     receive. We do not provide tax advice.

If you display testimonials, do not misrepresent the body they came from. Earnesty reports what your users posted — the praise, the bug reports, and the criticism alike — and what you do with that on your own site is your decision, not ours. But a testimonial wall assembled only from the favourable ones, presented as representative, is the pattern 16 CFR 465.5 addresses. Choosing what to feature is normal marketing; implying it is the whole picture is not. This is your exposure rather than ours, which is why it is here rather than in Earnesty’s own rules.

Adapt with care. Clauses N.4 and N.5 are the two that hold the whole model up — N.4 is your Part 465 position and N.5 is what keeps an in-product Reward of any form out of stored-value and money-transmission territory. Change the wording if you like; do not narrow the meaning. Clause N.8’s second half is a commitment Earnesty makes to you in the Earnesty Terms of Service, so you can make it to your users without taking on risk you cannot cover. Clause N.3’s timing promise is a single promise, and you can state it as one: a post’s earnings do not depend on when we get around to looking. The base value is fixed at the post’s timestamp, and the reply bonus settles five days after the post — both are measured from the post itself, so verification latency touches neither.

4. Block B — Terms of Service Clause: Conduct and Eligibility

N. Earned Tier: Eligibility and Conduct

N.1  Who can participate. To participate in the earned tier you must:

     (a) hold a [Product Name] account in good standing;
     (b) meet the minimum age in these Terms and any minimum age set by the social
         platform you post on;
     (c) have a public account on a supported platform that you personally control;
     (d) comply with that platform's own terms and policies; and
     (e) not be barred from participating by law or sanctions in your location.

     One posting account may be linked to one [Product Name] account, and one
     [Product Name] account may be linked to one posting account per platform.

N.2  Employees, contractors, and affiliates. If you are an employee, contractor,
     investor, or immediate family member of someone at [Company], you may
     participate, but you must additionally make your relationship with [Company]
     clear in the post itself, as required by the FTC's Endorsement Guides. The
     disclosure tag alone is not sufficient for you.

N.3  Prohibited conduct. You may not:

     (a) omit, hide, shrink, bury, or later remove the disclosure tag, or edit a
         post after it is credited so that the disclosure is no longer there;
     (b) delete a credited post, or make it private or otherwise non-public, in
         order to keep the reward while removing the disclosure;
     (c) post from a fake, purchased, automated, impersonating, or shared account,
         or create additional accounts to earn more than once;
     (d) buy, trade, or artificially generate replies, reposts, likes, followers, or
         other engagement, or coordinate with others to do so;
     (e) publish content you did not write, republish or lightly reword a post that
         has already been credited, or submit the same post to more than one earned
         tier program for credit;
     (f) make false, misleading, or unsubstantiated statements about [Product Name],
         including describing features, results, prices, or guarantees that do not
         exist;
     (g) misrepresent your relationship with [Company], including claiming to be an
         employee, a customer you are not, or an independent reviewer with no
         connection to us;
     (h) publish content that is unlawful, defamatory, harassing, hateful, obscene,
         infringing, or that discloses someone else's personal or confidential
         information;
     (i) sell, share, or transfer your claim code or your [Reward Name], or offer to
         post on someone else's behalf for payment; or
     (j) interfere with, probe, or attempt to circumvent verification, claim limits,
         cooldowns, capacity limits, or fraud controls.

N.4  What happens if you break these rules. Depending on what happened and whether
     it has happened before, we may:

     (a) decline to credit a specific post, and tell you why;
     (b) issue a warning and ask you to correct the post;
     (c) pause new claims on your account while we look into it;
     (d) remove you from the earned tier, keeping the [Reward Name] you earned
         legitimately;
     (e) reverse [Reward Name] obtained through fraud, fake accounts, or
         manufactured engagement. This applies only to [Reward Name] obtained that
         way. It does not extend to [Reward Name] earned by posts that passed
         verification, which stay yours; or
     (f) suspend or close your [Product Name] account, in the case of serious or
         repeated violations.

     We aim to start at the lowest step that fits, and we will tell you what we
     found and what we did. If you think we got it wrong, write to [Support Email]
     and a person will review it.

N.5  Reporting. If you see someone earning through fake accounts, manufactured
     engagement, or undisclosed posts, tell us at [Support Email]. We investigate
     every report.

Adapt with care. Clause N.3(a) and (b) are what keep your program compliant when a user tries to take the reward and drop the disclosure; keep both. Clause N.2 exists because employee endorsements have their own FTC treatment, and a branded partner tag does not cover an employment relationship. The ladder in N.4 should mirror whatever escalation language already exists in your acceptable use policy so that your two documents do not describe different processes. Clause N.4(e) is deliberately narrow: it reaches [Reward Name] obtained through fraud and nothing else. A Reward earned by a post that passed verification stays with the user, and your terms should not read as though they could be taken back later.

Settled 2026-08-27: fraud only. A Reward obtained through fraud may be reversed; a Reward earned by a post that passed Verification may not — not on deletion, not on a change of mind, and never on the basis of what the post said. Stated identically in the Participation Agreement.

Once that floor is set, APPs whose products serve minors will need counsel to reconcile it with the platform’s own minimum age and the FTC’s position on advertising to children.

5. Block C — Privacy Policy Clause

N. Earned Tier (optional)

If you choose to participate in [Product Name]'s earned tier, we work with Know
Reply Inc., which operates the Earnesty platform, to verify your public posts and
to tell us what [Reward Name] to grant you. Here is what that means for your data.

- What we share. When you enroll, we share with Know Reply Inc. an account
  identifier for you that is meaningful only inside [Product Name], your enrollment
  status, and the [Reward Name] activity needed to issue and settle your claims. We
  do not share your name, your email address, your password, or the contents of
  your [Product Name] account.

- What Know Reply collects directly. To verify posts, Know Reply queries the public
  APIs of the platforms it supports. It collects your public handle and your public
  account identifier on that platform, and, for each qualifying post, the post's
  identifier, public URL, timestamp, and text, together with its public repost
  count and, when the post's reply bonus settles five days after you posted, the
  number of distinct accounts that replied to it.

- Roles. For the identifier we supply and for delivering [Reward Name] to your
  account, Know Reply acts as our service provider and processes that data on our
  instructions under a data processing addendum. For querying the platforms' public
  data, for keeping records that evidence verification and disclosure compliance,
  and for detecting fraud and abuse, Know Reply acts as an independent controller
  on the basis of its own legitimate interests.

- Your own privacy notice. Because of that second role, Know Reply provides
  participants with its own privacy notice, at
  https://earnesty.app/legal/user-privacy-notice. You can exercise your data rights
  against Know Reply directly at privacy@earnesty.app, or contact us at
  [Privacy Email] and we will pass the request on.

- If you delete a post. Post content and engagement counts are checked against the
  platform and removed if you delete the post or make it non-public. A minimal
  settlement record — the post identifier, its timestamp, the amount granted, and
  the program terms in force at the time — is kept as evidence of a completed
  transaction and to meet disclosure recordkeeping obligations.

- If you do not participate. If you never enroll in the earned tier, none of this
  applies to you. We share nothing about you with Know Reply Inc., and no data about
  you is collected from any social platform. Leaving the earned tier stops any
  further sharing and collection.

Adapt with care. If you send Know Reply anything beyond the opaque identifier — a display name, an email address for notifications — say so in the first bullet, and check that your data processing agreement covers it. The role split in the third bullet is the honest description of how the system actually works and is the bullet your users’ data-protection questions will land on. The last bullet is not padding: for a program that is genuinely optional, stating what happens when a user declines is the cheapest way to answer half the support tickets.

6. Block D — Disclosure and FTC Compliance Clause

N. How We Work With People Who Post About [Product Name]

[Product Name] rewards people for the act of posting publicly about our product,
with a disclosure. We do not reward opinions and we do not buy reviews. These are
the rules we hold ourselves to, and we welcome being held to them.

- Disclosure is required, not encouraged. Every post that earns [Reward Name] must
  carry the tag [#Product_Partner]. A post without it is
  not credited. This is checked before any [Reward Name] are granted, not after. We
  never ask, encourage, or allow anyone to leave the tag out, shrink it, bury it, or
  remove it later. Where a platform offers its own paid-partnership label, we
  encourage participants to switch it on as well.

- Rewards are never conditioned on sentiment. A critical post earns exactly the same
  as a favorable one. We never offer more for praise, and we never offer anything for
  a review, a rating, a star, a testimonial, or a recommendation. We do not read or
  score the sentiment of any post, and neither does our verification provider. This
  is our position under the FTC's Rule on the Use of Consumer Reviews and
  Testimonials (16 CFR Part 465) and the Endorsement Guides (16 CFR Part 255).

- Rewards are never conditioned on outcomes. There is no bonus for a signup, an
  install, a sale, a conversion, or any other result a post produces for us.

- We do not select posts by what they say. Verification is mechanical: the post is
  public, it mentions us, it carries the disclosure tag, it is the
  participant's own, and it has not been credited before. Nothing about the content,
  quality, tone, or popularity of the post enters the decision.

- The words are the participant's. We may offer a starting string containing our
  handle and the disclosure tag. What is said around it is written by the person
  posting.

- We do not suppress criticism. We do not ask participants to edit or delete a post
  as a condition of earning or keeping [Reward Name], and we do not remove anyone
  from the program for posting something unfavorable about us.

- Employees and others connected to us must say so. Anyone with a material
  connection to [Company] beyond participation in this program — employees,
  contractors, investors, and their immediate families — must make that connection
  clear in the post itself. The disclosure tag alone is not enough for them.

- Tell us if we fall short. If you see a post about [Product Name] that appears to be
  rewarded but is not disclosed, or if you believe we have broken any of the rules
  above, write to [Support Email]. We will look into it and correct it.

Adapt with care. Every line here is a commitment already enforced by the machinery, so you can publish it without adding operational risk. The only line requiring effort on your side is the employee bullet: it needs a real internal endorsement policy behind it. Publish this where it can be found — a help-center article and a link from your terms is enough. A public, specific compliance position is worth more than a paragraph in section 14 of your terms that nobody reads.

7. Block E — In-Product Microcopy

Not legal text. This is what your users actually read, and it must not drift from the blocks above: no promise of money, no sentiment framing, no hiding the disclosure requirement. Pick a variant, adjust the voice, keep the substance.

7.1 The paywall / empty state

Shown when a user runs out of [Reward Name] and the earned tier is one of the ways out.

Variant 1 — direct

  Out of [Reward Name].

  Two ways to get more: upgrade your plan, or post about [Product Name] in public.
  A post right now earns 240 [Reward Name].

  [ Post and earn 240 ]   [ See plans ]

Variant 2 — plan-named

  You're on the earned tier.

  Your claim is ready: 240 [Reward Name] for one public post about
  [Product Name], with [#Product_Partner] in it. It's 240 today and 240
  next week — the number doesn't move.

  [ Get my post ]   [ How this works ]

Variant 3 — minimal

  0 [Reward Name] left.

  One public post about [Product Name] → 240 [Reward Name].

  [ Post and earn ]   [ Upgrade instead ]

Keep: the number, the fact that a post is public, and a visible alternative that is not posting. Avoid: anything that reads as praise-for-credits (“tell everyone why you love us”), and any framing of the claim as shrinking, expiring, or having to be caught in time — a claim is worth the same number whenever the post is made, and saying so plainly is both true and less pressuring than inventing a clock.

Handle the case where no claim is open. A user who has reached the monthly post cap has nothing to redeem. This surface must say when their next claim opens rather than inviting a post that cannot be credited — that is the point of the cap being enforced before a claim is issued rather than after a post is checked.

7.2 The enrollment explainer

Shown once, when a user joins the earned tier. It has to carry the whole deal in the time someone will actually give it.

Variant 1 — the three facts

  The earned tier

  Refill your [Reward Name] by posting about [Product Name] in public, instead of
  paying for them.

  · Post whatever you actually think. A critical post earns exactly the same as
    a positive one — we never read what you say, only that you posted and
    disclosed.
  · Include [#Product_Partner], ideally near the start. That's the disclosure
    the FTC requires, and it's checked before anything is granted.
  · [Reward Name] work inside [Product Name] only. No cash value, not
    transferable.

  Optional, always. You can stop any time and keep what you've earned.

  [ Join the earned tier ]

Variant 2 — the walkthrough

  How the earned tier works

  1. We give you a claim. It's worth 240 [Reward Name] — today, or any
     other day.
  2. You post publicly about [Product Name], in your own words, mentioning
     [@ProductHandle] with [#Product_Partner] in it. Your first post
     also carries your claim code, which links your account.
  3. We verify the post mechanically and grant the [Reward Name]. It's the
     same 240 however long we take — the value is calculated as of when you
     posted.
  4. Five days after you post, the conversation it drew adds a one-time
     bonus, up to a maximum you can see up front.
  5. After the cooldown, your next claim opens by itself — nothing to spend
     first, up to 4 credited posts in any 30 days.

  What we never do: read your sentiment, pay you money, ask you to change what
  you wrote, or reward you for signups you bring in.

  [ Join ]   [ Read the rules ]

Variant 3 — short form

  Post about [Product Name] in public with [#Product_Partner] in it,
  and get 240 [Reward Name]. Say whatever you actually think — praise and
  criticism earn the same. [Reward Name] work here only and have no cash value.
  Optional, and you can leave any time.

  [ Join the earned tier ]   [ Details ]

Keep: sentiment neutrality, the mandatory tag, no cash value, and that it is optional. Those four map directly onto Block A and are what make the consent meaningful.

7.3 The status-page link

Wherever the user’s balance or plan appears.

Variant 1  Earned tier · 240 [Reward Name] ready →
Variant 2  Your claim is ready — see what a post earns →
Variant 3  Earned tier: 240 a post, up to 4 a month · track it →
Variant 4  1 claim open · 3 posts verified · view status →

Link to [Status Page URL]. The status page shows the claim value, how many credited posts are left this month and the date the next claim opens, post history, the date each post’s reply bonus settles and the maximum in play, and a “check now” button — so keep the link in a stable place rather than surfacing it only at the paywall. Users who can see their claim without hitting a wall treat the tier as a plan; users who only see it when blocked treat it as a toll.

8. Compliance Checklist

Run this before you turn the earned tier on for real users.

Your documents

Block A, or your own version of it, is published in your terms of service, and your terms permit you to run a rewarded posting program with your users at all.
The no-cash-value language (Block A, N.5) survives intact in your published terms.
Block B, or an equivalent, is in your terms or acceptable use policy, and its escalation ladder matches the process your support team actually follows.
Block C, or an equivalent, is in your privacy policy, and it names Know Reply Inc. and links to the USER Privacy Notice.
Block D is published somewhere a person outside your company can find it.
Your counsel has reviewed all of the above, in your jurisdictions.
Your existing terms’ change-of-terms, arbitration, and limitation-of-liability clauses have been checked against the new program rather than assumed to cover it.

Your program configuration

Your Partner Tag is branded and specific ([#Product_Partner]), not a generic or vague insider tag.
No reward, bonus, drop, or campaign you have configured is conditioned on sentiment, a rating, a review, a signup, an activation, or a conversion.
Your claim value, cooldown, and monthly post cap are visible to users before they post.
Your suggested post string contains your mention and the Partner Tag, and no scripted opinion.
Every earning path — normal posting, campaigns, referral windows, spot rewards — has been checked against the sentiment rule, not just the default one.

Your product surfaces

Enrollment is opt-in, and declining leaves the account fully usable on some other plan.
Leaving the program is possible from the product, and leaving does not remove [Reward Name] already earned.
Every surface that mentions earning also mentions the disclosure tag.
No surface promises money, cash, payouts, or anything transferable.
No surface describes the program as buying posts, engagement, reach, or reviews — the thing being rewarded is a disclosed public post, and the copy should say exactly that.
Every surface that mentions the claim states the number a post earns and how many credited posts a month the cooldown allows. No surface implies that the number falls, expires, or has to be caught in time.
No surface tells a user to spend what they earned in order to earn again — a claim reopens on the cooldown alone.

Your operations

Someone owns the support path when a post fails verification, and can explain which check failed.
Your internal endorsement policy covers employees, contractors, and investors who participate.
Your team knows not to ask a user to edit or delete an unfavorable post, and not to offer anything extra for a favorable one — this is the rule most likely to be broken casually, in a DM, by someone with good intentions.
Your Data Processing Addendum with Know Reply Inc. is signed, and its sub-processor list has been reviewed.
You can answer “what do we owe if we cancel tomorrow” with a number.

If your users are outside the United States

Counsel has checked local rules on incentivized posts and influencer disclosure, which are stricter than the FTC’s in several markets, and confirmed, for each language you enable, the word the Partner Tag carries in that language and whether an additional plain-words disclosure is required alongside it. Earnesty holds one vocabulary entry per language (packages/shared/src/disclosure-languages.ts, ADR 0017); a language is offered to APPs only once its entry is marked approved, and that mark is this checklist item.
Your privacy clause has been checked against GDPR, UK GDPR, and any local equivalents, including the controller/processor split described in Block C.

Contact Us

Questions about this kit, or a question from your counsel that section 2 does not answer, go to hello@earnesty.app. Data protection questions, including requests for a signed Data Processing Addendum, go to privacy@earnesty.app. We would rather spend an hour on a call with your lawyer than have an integration stall in review.